Building a personal platform online is an excellent way for professionals to get noticed and demonstrate their expertise to their intended audiences.
Personal growth and new opportunities can come from a strong online presence and platform.
You want to stand out above the crowd. You want to be recognized for the significant impact you make. Having a well developed platform reinforces your strengths and demonstrates your unique value.
There is a much greater chance of new opportunities coming your way when you are easy to find – and present a strong platform.
Create a loyal following
When you consistently build and add to your platform, you can create a following. Those followers may be on LinkedIn or Twitter. Or you can develop an email list on your site where you can share insight and expertise through posts and new content.
As you grow a following, you will have a much greater chance of launching new initiatives. Perhaps you would like to develop a training program, launch a membership site, or write a book. When you have a following, you have an audience that is willing to help you through the process, join your program, and become loyal advocates that further enforces your platform.
The tools we may use
The specifics for each personal platform will be different for each person. Here are some of pieces that can come together for you:
- Web site & blog
- Email list management
- Social media, including LinkedIn
- YouTube or podcasting
- Content Marketing