I help you define and then build the best online presence for you. I pull the pieces together to build you the platform you need.
There is a constantly developing list of marketing strategies, tactics, techniques that you can use to get your message across. New tools become available, other tools go away, and most keep changing. It can be overwhelming. I don’t want you to worry about those things – that’s my job.
Of course, it is important that you know what those tools – those pieces – are. Here is a partial list:
Web Site & Blog Development
In most cases, your web site is your home base.
I’ve developed web sites in various environments over the years, but I now focus on WordPress. WordPress is extremely well supported software that allows for rapid development, can be maintained by you (if and when you want), and you will never have trouble finding anyone to help you in the future (of course, hopefully that person will continue to be me!)
If you already have a web site, I can help you enhance it, redesign it, or increase visitors to it.
Social media is an important part of your platform. But where? How?
I will help you manage your social media presence in the most appropriate way. You don’t have to use every social media network. Together, we’ll determine the best use of social media for your goals. Our toolkit includes:
Video & Interactive Media
Getting attention and keeping your customers engaged can be a challenge. Video, audio podcasts and other forms of interactive media are effective ways to do that.
- Explainer videos
- Training videos
- Crowd-funding videos (Kickstarter, Indiegogo)
Online Marketing Campaigns
There are specific techniques used in online marketing to build your audience and sell your product. For example:
- Email list development
- Landing pages
- Personal URLs
- Search engine optimization / marketing
- Guest blogging
- News releases
Content & Content Marketing
A great way to build your platform is through content marketing. Content created by you (or us) attracts more people to your platform. Visitors begin to know, like, and trust you. When that happens, visitors are much more likely to share their contact information with you. I can help you develop content from research to final output:
- eBook development
- Digital downloads
As you build your platform, you ultimately might want to sell something online.
- Online courses & training
- Membership sites
- eBooks for Kindle, Nook, etc.
Effective marketing requires measurement and testing. I can do that for you.
- Google Analytics
- Social media monitoring
- A/B testing
Beyond the channels we build to get you noticed, you may also want to advertise online. I will help you implement online advertising if and when you’re ready.
- Pay Per Click (PPC)
- Social media advertising
Back Office & Support Tools
Your platform could grow into a complete business that must be properly managed. There are amazing tools now available that can help you manage your business for a surprising low (or no) cost. For example;
- Collaborative project management
- Telephone systems
- Customer relationship management (CRM)
Traditional Marketing Materials
You may still need “traditional” marketing materials, including:
- Collateral / brochures
- Direct mail
- Business graphics
I know, there’s a lot here! If you want to know more about any of these services or if they might be a good fit for you, just ask me.