Google+ is Necessary for Small Businesses

Google+ is increasingly important for businesses as Google makes Google+ central to all its search and social features.

Google+ is also proving very valuable to specific industries as circles and groups for group discussions becomes more popular.

Establishing Authorship

Individuals with Google+ accounts can develop additional social authority by attaching blog post authorship to Google+. An example of this authorship is the small photo and name that appear in Google search results pages for some listings. Businesses should consider what employees should be blog post authors and therefore who should have Google+ accounts that indicate those people are contributors to the site.

For Local Marketing

Google+ accounts are important for connecting and properly listing businesses through Google Places for Business and Google+ Local. Social media posts to Google+ are very valuable for placing new content directly into Google’s network.

If your business is not on Google+, it should be. If you are not sure how to do that, please give me a call.