Don’t let anyone make you think this is easy. It isn’t.
Experience can make things easy for the experienced. Well-documented steps can be followed that make some part of this easier. You can learn to do anything and that will make things much easier.
But building on online presence and personal platform is not easy. Parts of it are down-right difficult. And it does take ongoing work to maintain and build a stronger platform.
So don’t beat yourself up because you don’t quite get it. Or that you haven’t taken the time to learn it.
You know tons of things that others don’t. Your audience needs your expertise. So don’t spend valuable time trying to become an expert at online marketing.
Partner with someone to help you with the stuff that doesn’t come easy to you.
PS. I know a number of experts who can help a lot.