{"id":107,"date":"2014-02-01T18:44:08","date_gmt":"2014-02-01T23:44:08","guid":{"rendered":"https:\/\/ingersollinteractive.com\/?p=107"},"modified":"2014-02-01T18:20:24","modified_gmt":"2014-02-01T23:20:24","slug":"personality-based-business","status":"publish","type":"post","link":"https:\/\/ingersollinteractive.com\/blog\/personality-based-business\/","title":{"rendered":"What is a personality-based business?"},"content":{"rendered":"<p>When I describe the type of work I like to go after, I often use the phrase <em>&#8220;<strong>personality-based business<\/strong>.&#8221;<\/em><\/p>\n<p>There is no universal definition for what a personality-based business is. Some online marketing experts that a personality-based business is one where the person&#8217;s name is the business. The product is the person.<\/p>\n<p>I think that misses a much larger segment of small business.<\/p>\n<p>For me, I think it really comes down to this: If you have a business <strong>where you are recognized and where you name is inextricably linked<\/strong> to the business, you have a personality-based business. If you have a small team of employees who are known by your customers, you have a personality-based business.<\/p>\n<p>Some businesses are obviously personality-based:<\/p>\n<ul>\n<li>Business &amp; life coaches<\/li>\n<li>Independent financial advisors, accountants, etc.<\/li>\n<li>Small law firms<\/li>\n<li>Independent home improvement services<\/li>\n<li>Individual real estate agents<\/li>\n<\/ul>\n<p>But then there are these businesses:<\/p>\n<ul>\n<li>Local restaurants, where the chef and\/or owner are visible<\/li>\n<li>Auto repair shops, where customers say, &#8220;You&#8217;ve gotta see Mike. He&#8217;ll take care of you.&#8221;<\/li>\n<li>Healthcare professionals, even if their name isn&#8217;t on the door &#8211; that&#8217;s a very personal business!<\/li>\n<\/ul>\n<p>Basically, a personality-based business is an independent business where<\/p>\n<ul>\n<li>The owner is visible and working<\/li>\n<li>Customers speak about the people and what the people do &#8211; and not the brand<\/li>\n<li>Personal relationships are a major part of doing business.<\/li>\n<\/ul>\n<p>All of these types of businesses benefit from a <strong>strong online platform and social media presence<\/strong>. When people are talking about you, you should be part of the conversation. If they&#8217;re not yet talking about you, you and have a great opportunity to encourage dialog.<\/p>\n<p>And when you put in the effort that your competitors do not, you become that much more of business, person, and personality that customers grow to know, like and trust.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your business a personality-based business? And if it is, are you using your personality with a strong online platform and social media presence?<\/p>\n","protected":false},"author":2,"featured_media":374,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"_links":{"self":[{"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/posts\/107"}],"collection":[{"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/media\/374"}],"wp:attachment":[{"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ingersollinteractive.com\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}